From Market Research
A list of topics to be discussed during. In some circumstances this can be almost as detailed as a questionnaire. In other examples the discussion guide may be a few dot points.
Health care example
I. Welcome and introductions II. Current health status and medical problems III. When do you go see a doctor? IV. Relationship with health care providers Kinds of contact/time spent Difficulty in seeing doctor/making appointments Cost Ease in getting to provider V. Physical examinations Does doctor explain what is happening? Can you influence what tests are performed? How are results communicated? How is the decision made to get a physical exam?
- ↑ Sudman, Seymour and Edward Blair (1998), Marketing Research: A Problem-Solving Approach. New York: McGraw Hill, p. 187.