Creating a Summary Report

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A summary report is a set of tables or charts which show summary statistics, such as averages and the proportion of the people in each category, for:

  • All the questions in a survey.
  • All the administrative records stored as variables in the data file (e.g., the time when the interview was commenced, the time the interview took to complete, the unique ID variable of each respondent).


Contents

Examples

The basic information shown in summary tables by most programs is basically the same, other than formatting. The following two examples are from programs that are about as dissimilar as you can get: the traditional summary table is the type commonly used by professional market researchers. The second example shows a style of summary developed for less-experienced researchers.

DataCracker

The following screen is shown from DataCracker. A separate page is created for each summary table (or, optionally, chart). All the tables are listed on the left of the screen. A text box highlights some of the key features of the table. Arrows and colors are used to highlight results that are significantly high or low.

DataCrackerSummary.PNG

MarketSight

The summary developed by MarketSight lists all the variables and questions, one after another, in a large table. The main statistics that are shown on the table - the percentages and the Sample Size are the same as those shown above. Additionally, the count is shown on every table automatically.

MarketSightSummary.PNG

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Choosing Survey Analysis Software

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Interpreting a Summary Report

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