This site is an online book for people that wish to know how to conduct their own market research studies. A particular emphasis of this site is on how to analyze and interpret market research data. Data is provided so that you can replicate any analyses that are presented on this site.
- Introduction, Theory and an Overview
- Research Design
- Qualitative Research
- Basic Questionnaires
- Advanced Questions and Questionnaires
- Data Collection
- Data Preparation - Cleaning, Tidying and Weighting
- Basic Data Analysis
- Advanced Data Analysis
Please also see our sister site, SurveyAnalysis.org, which is more technical in orientation and is designed for professional researchers.